1.Start With Your Story

We first ask you about the story or idea behind your brand so that we understand what problem you are solving with your solutions. Contrary to popular belief, a logo is more than just an illustration of your company's products or services; it's an opportunity to build a bond with potential customers. Your brand's logo should tell a story behind your brand that will capture people's attention and draw them in, so they have an emotional investment in your business. To create an effective logo, the first task begins with identifying and understanding the essence of your brand’s story -- heritage, personality, mission and values. Once we know the basics of what message you want to give off through your logo, we can begin visualising how to communicate it best. When we have a clear understanding, we can genuinely make your logo meaningful for both your company and customers alike. Developing a compelling story for your logo is essential as it will be instrumental in leading consumers towards making informed buying decisions about yours over another competitive company’s products or services.

2.Sketch Ideas Based on Brand Name & Story

Depending on the brand's story or idea, we ask our experienced graphics designers to sketch ideas. Though it might seem overwhelming initially, sketching brand ideas is easier and more intuitive with some practice. We begin by jotting down any keywords or phrases related to the brand name and story. Then, our experienced graphics designers use this information to fuel your initial sketches. Our team isn’t afraid to experiment – if an idea doesn’t come together immediately, we try building upon it until we get the desired result. Keeping adding elements from previous sketches, we think outside the box and try to create something new that stands out.

3. Test Top Sketches With Your Buyer Persona & Refine It

Once we've got a few different sketches pencilled out and jotted down, it's time to narrow down choices. We take some time away from the sketches, clear our minds, and then come back and ask you to pick the top three concepts. To get other perspectives and opinions on how customers will likely receive your brand identity, we ask you to share these sketches with friends, family members and a colleague whose opinion you value. We also try to interact with someone who rows close to your ideal customer profile to gain valuable insights into how effectively they connect with your artwork. By engaging with people familiar with your buyer persona, we test out these sketches and refine them until you find one that is the right fit for you and your potential customers. By doing so, we create a unique story between the brand and the customer through this logo - an essential step in making something extraordinary!